DFW International Airport Newspaper, Magazine & Coffee Concession Store
As part of the Airport’s $2.0 billion terminal renovations, IBARRA participated in the improvements of the existing airport concession store including relocation and re-design. IBARRA is providing professional project management and design services for an airport concession store owner. The concession store design intent was to increase merchandise visibility there by increasing sales margins. IBARRA developed the store layouts to create a sense of place that fully utilized natural light.
Responsibilities included planning (develop store layout, customers’ circulation flow patterns to maximize merchandise sales, location of the coffee bar, location of the merchandise such as apparels, periodicals, etc.), design, and construction services. IBARRA fully utilized their Media Studio and developed several store layout alternatives, created a complete 3D model of each alternative, and provided the renderings and videos to the client to facilitate their evaluation of each alternative.